Client | Rabbit Ice cream & Sorbet Parlor
Logo Design / Typography | Kim Huang
Name Card / Package Design | Kim Huang
Oct. 2016
"Rabbit Ice cream & Sorbet Parlor" is an inconspicuous shop located in Tainan. The owner had been aboard to learn about French cuisine, and then went back to Taiwan devoted to developing and improving "sorbet", which is a frozen dessert in French recipes, with fresh ingredients and innovative tastes. The healthy and delicious ice cream is famous for the locals and gourmets from other cities.
瑞比冰淇淋位在台南市中西區的一間不起眼的小店面，老闆娘年輕時期曾遠赴法國學習廚藝，回台後將法式餐廳中的甜點Sorbet，自行研發改良，結合天然食材和創新口味，製作健康又美味的冰淇淋，是許多在地人和外地饕客的最愛。
According to my observation, the original CI is unevenly matched. Different fonts and used patterns make the brand goal chaotic. The redesign shows a round edge to build the exquisite feeling, and comes up with the foreign font "Myriad Pro". The pattern symbolizes not rarely the overview of piles of ice cream, but a childlike snowman image.
在我初步的觀察中，原先的品牌Logo和標準字設計是參差不齊的。字體不統一和現成圖案造成品牌的目標宗旨混亂。重新設計字型展現圓角和稜角傳達出精緻感，並且搭配英文字型––「Myriad Pro」。圖案則代表著堆疊冰淇淋俯瞰的意向，又能代表富有童趣的雪人造型。
Sky blue and white is a familiar identity to old customers. But indigo is used in the color group for new customers, which is more energetic and better in sense.
藍白的品牌識別是瑞比冰淇淋對老顧客來說共同的記憶，屏棄掉原先亮度較高的藍色，保留藍白雙色同時帶給新顧客充滿活力和品味的意識。
Cup sleeves are well for different patterns in seasons, and also can be reused. A transparent plastic cup is associated with coldness, and also reminds us to custom ASAP. Cone paper is print-reduced and prevented from being smudged in black.
紙杯套除了能因應不同季節或口味抽換圖像設計外，也能重複利用在其他用途上而不造成浪費。透明的塑膠杯可以和涼爽的感覺產生連結，也能促使顧客盡快食用完。甜筒紙的設計，以黑色印刷，減少印刷和造成濕透產生暈染的問題。
