Client | NIKE SPACE Team, Asia TWN Exploration Team
Project Concept | Kim Huang
Mockup | Kim Huang
There are two concepts to demonstrate "Who WE* are?" as well as " What is EXPLO ".
作為訪客到來時發送的公關紀念品,我們特地設計了幾款貼紙代表我們Exploration 團隊。
而我首先發想的核心就是「 我們是誰?」以及 「什麼代表Exploration?」
E X P L O R A T I O N
Exploration Team is a pioneering team with open-minded ideas but solid shoe MOM techniques. As said, planetary rover represents who we are from time to time to discover the unknown possibilities for a better world for athletes*. The strong connection between WHQ NXT & TWN EXPLO Teams is the continuous signal from one planet to another.
從 Exploration 出發的設計理念
Exploration 團隊是先鋒團隊。不管是在無極限的產品概念發想或是堅強的技術背景都實至名歸。也因此,我認為太空探索車最能代表我們這個團隊的象徵了!他將在未知的星球(領域)探索各種可能(靈感或新的科技)。而這台探索車也與母星(WHQ 總部)持續的保持信息通聯(有效的溝通協作),為NIKE帶來源源不絕的新設計。
W O K I N G
Another word "WOK" can symbolize the innovation process from design concepts to realities. I added some crazy imagination, inspiration from raw data or user experience, and a sense of aesthetics, then cook tasty dishes of "shoes".
從Woking出發的設計理念
另外一個單字「WOK」也可以代表著Exploration的設計如同快餐車一樣,從原本食材(概念)到端出一盤好菜到餐桌(完成品)。這個理念可以追溯到Space Team 也稱作Space Kitchen的專案合作,而工作時間剛好是美國和台灣日夜顛倒(我們的早上八點剛好是Portland 下午五點)。這就像是一台餐車不間斷的巡迴,兩邊不停的合作才能創造的美好設計。